Share-a-Coke names on bottles is a now-classic campaign. How do you build on it?
We undertook the insane task of writing a unique song for all 1000+ names on bottles. I personally wrote 150+ of them.
Here's the song I wrote for Ryan Seacrest. In his own totally-paid-for words, "It's awesome."
Best In Show (Atlanta Addys), Wood Pencil (D&AD), Finalist (Radio Mercury)
Coke built a moving 3D billboard in the middle of Times Square. We got to be some of the first people to make work for it.